AEO: the new SEO your brand needs right now

More and more people ask questions to AI assistants and AI-powered search instead of scrolling through ten blue links. The answer they get is a summary — and your brand is either part of it, or invisible.

What AEO and GEO mean

Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) are about making your brand the source AI tools trust and quote — not just ranking a page.

What actually helps

1. Answer real questions clearly. Write content that directly answers what your customers ask, in plain language.
2. Structure your pages. Clear headings, FAQs and structured data make your content easier to understand and cite.
3. Be consistent everywhere. Your brand details, services and claims should match across your website, listings and profiles.
4. Earn mentions. Being referenced by credible sites still matters — for search engines and AI alike.

SEO isn’t dead — it grew up

Technical SEO, fast pages and helpful content are still the foundation. AEO builds on top of them. Brands that start now will be the ones AI tools recommend later.

Curious how visible your brand is in AI search? Ask us for a quick audit.