Content
Window.
A focused look at the video formats used across the campaign and social content system.
What
We Built.
Each campaign was shaped around a clear audience insight, then translated into short-form videos, campaign storytelling, and social-first content designed to travel.
01
UGC Content
Creator-style videos designed to feel direct, conversational, and native to Instagram instead of overly produced.
02
Engagement-Led Ideas
Content concepts shaped around men's mental, physical, and sexual wellbeing, with sharper hooks for audience response.
03
Social Storytelling
A stronger content direction that gave the brand more ways to speak to men without sounding clinical or distant.
04
Performance Creative
Short-form creative built to improve reach, retention, and repeatable content output.
Impact
Signals.
The numbers below are kept simple and direct, so the work speaks without over-explaining itself.
10M+Total reach
UGCNative social format
MENWellbeing audience
"The content felt intentional and well aligned with the brand's vision."